Greenwashing in Tourism and Aviation: Why “Eco-Friendly” Is No Longer Enough
Do watch this video: Sustainability has become one of the most powerful words in tourism and aviation. Travellers today want cleaner choices, responsible brands, ethical experiences, and lower environmental impact. But this rising demand has also created a serious problem i.e. greenwashing . Greenwashing happens when a business presents itself as environmentally responsible without having strong evidence, transparent action, or measurable impact to support that claim. In tourism and aviation, this can appear through phrases such as “green travel,” “eco-friendly flights,” “sustainable holidays,” or “carbon-conscious tourism,” without clear proof of what is actually being done. This is where the difference between real sustainability and marketing language becomes very important. Real sustainability is not built on attracti...